From Tunis. To the world.
I'm Rami Rouini — software engineer, entrepreneur and digital nomad. Full-time remote since 2019, with a decade of businesses rooted in Tunis behind me and a 4×4 being built for what comes next.

I grew up in Tunis, in a family that took commerce seriously — the kind of household where a good deal was as respected as a good education. That's where the taste for building started.
I trained as a software engineer, and code is still the thread through everything: the booking flows, the marketplaces, the game builds, the trading tools. In 2019 I went full-time remote with a Japanese company — working another continent's calendar from a Tunis desk, with the ventures still running alongside it. That year settled the thesis: the work travels, and some of the best opportunities live at the seam between economies — Tunisian craftsmanship and world markets, family-run heritage and modern digital operations, a fixed team at home and a founder who can be anywhere.
Today I run nine ventures, ship software, invest in a small handful of other companies, and share what I learn along the way. What comes next is a longer road: Asia to scout the next business, a Nissan Patrol Y60 built for the desert, and a crossing south from Tunis into Africa. This site is the front door; the journal is the log.
Away from the desk: I DJ. House music is the soundtrack to most of my life — long sets, deep grooves, and the occasional 3am studio session. When I'm not behind the decks, I'm gaming.
A timeline, roughly.
- 2013First venture in Tunis
Started a small auto parts import operation while still studying software engineering.
- 2016Expansion into service
Opened a service arm — the first taste of running an operations-heavy business — and kept shipping code on the side.
- 2019Full-time remote, for a Japanese company
Joined a Japanese company as a full-time remote software engineer — another continent, another working calendar, and the proof that the work travels. The Tunis ventures kept running alongside it with a local team.
- 2021Pipeline Studio launched
Started consulting founders across MENA and beyond on scaling operations — later expanded into game development and producing.
- 2023Rare Souk online
Launched a curated marketplace for North African antiques and collectibles.
- 2024Clothing label
Released a small-batch fashion line blending Mediterranean tailoring with the minimalism you learn living out of one bag.
- 2026Personal hub
Consolidated all ventures under one operator brand — the site you're on.
- NextAsia, a Nissan Patrol, and the road south
A scouting trip to Asia for the next business, a Y60 rebuilt for the desert to photograph Tunisia city by city, and eventually a crossing south from Tunis into Africa.
Operator, not guru
I sell results, not seminars. Every framework here has been used on my own money first.
Long-term over loud
I prefer businesses that compound quietly to businesses that trend loudly.
Borderless by default
Every venture is designed to travel — built in Tunis, run from anywhere, sold to the world.
